The Marketing Strategy Of Nike - 1428 Words

Source: (Solomon, 2014) These areas are very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitors, yet the marketing strategy of Nike is such that consumers and buyers automatically believe that Nike happens to be the best in shoes (RamnathJk, 2015). It has motivated the buyers by getting deeper†¦show more content†¦Diversifying will also help in the process and it has been seen that consumers have appositive attitude for those enterprises which work towards better customer satisfaction, ensure high class service and quality of the products, give valu e to the money of the people and the amount spent by them, are fast in their transactions, have transparency in the marketing process and are reliable as far as after sale services are in question. Clients may capture the steadfastness of an operation just when they have effectively gained the item. That is, the point at which it has been conveyed. Toward the begin, this may not caution the crisis of the administrations gave as the approved individuals in the grocery store may see that the supply of items are sufficient for clients and accord less inclination to operations of the retail benefits. Constancy signifies being on time, in straightforward words, clients get their request on time (Luca and Suggs, 2010). As a general rule, despite the fact that this hypothesis sounds to be basic, on occasion it can bring about challenges in measuring it. Nike has also shown a balanced attitude towards the customers. Not only are their operations transparent and reliable but at the same time, they are reliable as well. They have specifically succeeded in maintaining a large customer base over the years, and all this is because of the attitude they