The Marketing Strategy Of Nike - 1428 Words

Source: (Solomon, 2014) These areas are very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitors, yet the marketing strategy of Nike is such that consumers and buyers automatically believe that Nike happens to be the best in shoes (RamnathJk, 2015). It has motivated the buyers by getting deeper†¦show more content†¦Diversifying will also help in the process and it has been seen that consumers have appositive attitude for those enterprises which work towards better customer satisfaction, ensure high class service and quality of the products, give valu e to the money of the people and the amount spent by them, are fast in their transactions, have transparency in the marketing process and are reliable as far as after sale services are in question. Clients may capture the steadfastness of an operation just when they have effectively gained the item. That is, the point at which it has been conveyed. Toward the begin, this may not caution the crisis of the administrations gave as the approved individuals in the grocery store may see that the supply of items are sufficient for clients and accord less inclination to operations of the retail benefits. Constancy signifies being on time, in straightforward words, clients get their request on time (Luca and Suggs, 2010). As a general rule, despite the fact that this hypothesis sounds to be basic, on occasion it can bring about challenges in measuring it. Nike has also shown a balanced attitude towards the customers. Not only are their operations transparent and reliable but at the same time, they are reliable as well. They have specifically succeeded in maintaining a large customer base over the years, and all this is because of the attitude they

A Theoretical or Practical Perspective Which Sees...

| | |[Type the document title] | |[Type the document subtitle] | | | |Your Name | |[Pick the date]†¦show more content†¦Hence it can be derived that the role of technology not only influenced organisations but also affected political and social change, as well as the overall macro-economic effect. From the late 1950’s to the early 1970’s the former Soviet government came up with several blue-prints to develop an automated management system for the entire Soviet economy, which would be based on a nation-wide computer network. This network would be based upon the IBM 360 and a production line for the computer would be setup. Although this project never materialised, the large technology initiatives had significant social, economic and political implications (Heide, 2004). Starting from the 1st world war and throughout the second, organisations saw more and technology that could be put to practical use, like programmable calculators from the late 1930s and programmable computers in the late 1940s (Edwards, 1997). However it could be argued that the adoption of technology was subjective to the region the organisations were in. Many organisations were taking up advancements in technology; the technology was expensive and available to those organisations in the countries in which these inventions or advancements were made for e.g. England, France, Germany, former Soviet Union and the United States. In smaller countries like theShow MoreRelatedOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesprofession and the wider public sphere. Ever helpful to regulators, the senior civil service, and international agencies, Michael Bromwich is respected for the ways in which he can combine conceptual understandings with pragmatic insights. He has been sought out to provide that extra element of conceptual clarity for the most complex of practical accounting endeavours. No doubt such abilities reflect Michael’s early grounding in both the practice of accounting and its economic theorization, the former at

Negative Utilitarianism An Overview Free Essays

Most utilitarian theories deal with producing the greatest amount of good for the greatest number of people. Negative utilitarianism (NU) requires us to promote the least amount of evil or harm, or to prevent the greatest amount of suffering for the greatest number. Proponents like Karl Popper, Christoph Fehige and Clark Wolf argue that this is a more effective ethical formula, since, they contend, the greatest harms are more consequential than the greatest goods. We will write a custom essay sample on Negative Utilitarianism: An Overview or any similar topic only for you Order Now Karl Popper also referred to an epistemological argument: â€Å"It adds to clarity in the fields of ethics, if we formulate our demands negatively, i. e. if we demand the elimination of suffering rather than the promotion of happiness. †(Karl R. Popper,1945) Most forms of utilitarianism hold that we ought to do that which maximises the good and minimises the bad. There is some disagreement about what the good and the bad are– whether the good is people being happy and the bad is people being unhappy, or the good is people getting what they want and the bad is people not getting what they want, or whatever–but most utilitarians agree that whatever the good and the bad are, we ought to bring about as much of the former and as little of the latter as is possible. Negative utilitarians disagree. Negative utilitarians are concerned only with minimising the bad. They don’t think we ought to maximise the good and minimise the bad, and that when we must choose between the two we must weigh the difference that we can make to the one against the difference that we can make to the other; rather, negative utilitarians hold just that we ought to minimise the bad, that we ought to alleviate suffering as far as we are able to do so. Suppose that I have a choice to make: I can either make the happiest man in the world even happier than he already is, or I can alleviate some of the suffering of the unhappiest man in the world. Suppose further that the difference that I can make to the happy man is much greater than the difference that I can make to the unhappy man. Most utilitarians would say that in this case I ought to help the happy man. As I can make a greater difference to the life of the happy man than I can make to the life of the unhappy man, it is the happy man whom I should help. Negative utilitarians disagree. Negative utilitarians hold that it is more important to alleviate suffering than it is to promote pleasure, and that I should therefore always choose to alleviate suffering rather than promote pleasure when forced to choose between the two. In most supporters of moderate NU the preference to survive is stronger than the wish to be freed from suffering, so that they refuse the idea of a quick and painless destruction of life. Some of them believe that, in time, the worst cases of suffering is defeated and a world of minor suffering can be realized. The big problem with negative utilitarianism is that it appears to require the destruction of the world. The world contains much suffering, and the future, presumably, contains a great deal more suffering than the present. Each of us will suffer many calamaties in the course of our lives, before those lives finally end with the suffering of death. There is a way, however, to reduce this suffering: we could end it all now. With nuclear weapons technology, we have the capability to blow up the planet, making it uninhabitable. Doing so would cause us all to suffer death, but death is going to come to us all anyway, so causing everyone to die will not increase the suffering in the world. Causing us to die now, though, will decrease the suffering in the world; it will prevent us from suffering those calamaties that were going to plague us during the remainder of our lives. Destroying the planet, then, will reduce the suffering in the world. According to negative utilitarianism, then, it is what we ought to do. That, though, is surely absurd. Negative utilitarianism, therefore, is false. How to cite Negative Utilitarianism: An Overview, Papers

Marketing & Management Products and Services

Question: Discuss about theMarketing Management for Products and Services. Answer: Introduction Marketing is a term which not only constrained with the advertisement of products and services, but it also acts as a way of promoting to the potential customers and encourages them to buy it. Now marketing creates awareness and thus building an effective strategy helps to develop the product/services need all round the segment (Adeyinka-Ojo, Khoo-Lattimore Nair, 2014). Apple Inc. is considered as the most abiding innovation among the high technology products in the market. Products like Apples need to encircle so that they would create and rejuvenate the market to compete with their market position (Desbordes, 2012). Now these products are defined as per the item produced in response to the market necessity aroused out of the need and want through the tangible product or intangible service by the customers. Now about the marketing strategy of iPhone it is introduced and segmented as targeting, and its positioning. Being a multimedia smartphone designed and marketed by Apple Inc. and is categorized into four different models in iPhone, original iPhone, iPhone3g, iPhone 3gs and iPhone 4 (Rutkauskas et al., 2015). Apple iPhone 4 is considered as the latest and unique technology available in the US and Australian market. There are wealthy and young existing customers who are counted as more desperate customers to buy another Apple iPhone. As per the release market survey, it has been found that iPad and iPhone purchasers were from young people and those having a higher income. Also as per the result, only 15% iPad/iPhone users were above 56 years (Rutkauskas et al., 2015). This shows that iPad users are wealthier than the majority of mobile subscribers and earning double the 20% average of total mobile subscribers. People in the market still buy iPhone because of its durability, reliability, and stability. iPhone is very often over-rated by people out of their experience and thus is considered as a style statement in the society (Rutkauskas et al., 2015). They speak out of their experience and states that it conveys a much secured environment unlike that of an android. Many users even like it because of its better hardware and software integration, producing pleasing live photos, ease of use, updating the OS as per your desire, there is family sharing, and even works on Mac. Featuring Apple iPhone strategy, it is one of the brands representing a lifestyle, creativity, and desires. It provides to revive the liberty which comes with passion and hopes and gives the power to the user through its unbeatable technology (Wiedmann Hennigs, 2013). This product is released on a gigantic scale as a reputable and reliable retailer all over the world. Targeting various students, entrepreneurs, corporate-users, professionals and health care workers who need a mini computer device to store information and communicate or for people who want entertainment at instant. References Adeyinka-Ojo, S.F., Khoo-Lattimore, C. and Nair, V., 2014. A framework for rural tourism destination management and marketing organisations.Procedia-Social and Behavioral Sciences,144, pp.151-163. Desbordes, M., 2012.Marketing and football. Routledge. Rutkauskas, A.V., Lapinskaite-Vvohlfahrt, I. and Stasytyte, V., 2015. Marketing portfolio management in a spectrum of marketing assets interaction to maximize holders utility.Engineering Economics,22(5), pp.485-493. Wiedmann, K.P. and Hennigs, N., 2013. Luxury marketing.A challenge for theory and.

Ayurveda Research Essay Example

Ayurveda Research Essay Example Ayurveda Research Essay Ayurveda Research Essay Ayurvedic Treatment Ayurveda is one of the mostly applied traditional systems of medicine that are incorporated in the modern medicine. In the recent past, Ayurveda has been globalized, and more research on the modernization of the practices is still underway (Patel Mansoori, 2012). The Ayurveda practices such as therapies and use of herbs have been integrated into the contemporary medicine in the treatment process of people with a terminal illness such as cancer patients (Patel Mansoori, 2012). Therefore, it is important to focus on some of the therapeutic management of the disease in reference Ayurvedic perspective. It is important to note that the Ayurvedic concept defines cancer as a non-inflammatory or an inflammatory swelling in the body (Patel Mansoori, 2012). With the knowledge, Ayurvedic practitioners knew what kind of herbs and therapy they were to use. Unlike the traditional Western drugs, Ayurvedic drugs and therapy can treat some of the side effects caused by the cancer treatment drugs (Patel Mansoori, 2012). One of the major principles of Ayurveda states that the cancer abuse of the natural environment upset the human body systems thus the same nature can be used to cure the body (Patel Mansoori, 2012). In the modern era, most drugs are used using natural herbs to treat some of the side effects caused by cancer drugs and to boost human immunity. Ayurvedic Therapy Additionally, the therapies in Ayurveda involves health maintenance known as Prakritisthapani chikitsa, the restoration of normal system functions as Roganashani chikitsa and spiritual healing natively known as Naishthiki chikitsa (Patel Mansoori, 2012). All the principles are applied in the current treatment of diseases, and outwardly health maintenance is involved in the treatment of cancer. Most importantly, Ayurvedic practitioners insisted on the finding the cause of illness before treatment (Patel Mansoori, 2012). Currently, the medical professionals have to diagnose a patient before treatment and recommend the best ways of treatment. Moreover, Ayurvedic systems approved drugs and therapies in minor issues while surgery was meant for major issues (Patel Mansoori, 2012). The recommendation of treatment is similar to the current practices. Notably, the Ayurvedic practitioners had various principles that guided them on how to treat patients with different chronic diseases. Besides, from using the drugs, the principles of Ayurveda play a critical role in the modern medication process and potentially create chances of finding the cure to cancer. References Patel, D., Mansoori, A. (2012). Canceran ayurvedic perspective. IJARPB, 2(2), 179-195.

Free Essays on Character Analysis Of Conrads Heart Of Darkness

Character Analysis of Heart of Darkness Heart of Darkness by Joseph Conrad is a very complex story about several journeys. Marlow, the narrator, tells of his physical journey into the Congo; but he also makes his own mental journey into the darkness within himself. This story is also about the struggle between white and black, which represents the struggle between good and evil. Towards the end of the story, the reader learns that white does not necessarily represent all good things, and black does not necessarily represent all evil things. In many ways, Marlow represents a traditional hero. He is honest, tough, a capable man, and an independent thinker. Yet there is also something inside of him that is not so heroic. The world has overpowered him in some way, and he is cynical, skeptical, and weary. Even as his journey into the Congo begins, he is searching for the true meaning of life and trying to figure out his place in the world. This conflict between his courageous side and his vulnerable side makes him a great mediator for this story. He has a way of identifying with all the people in the story in some way. He is an intellectual, yet he is also a working man. He is very eloquent and philosophical, yet he also has the skills to easily repair and pilot his boat. At times, work seems to be merely a concrete alternative to the pretentiousness and excuse making of those around him. He is also a balance between the figures of Kurtz and the manager. He is reasonable enough to let the reader identify with him, yet he is open minded enough to identify with both Kurtz and the manager in some way. When Marlow arrived at the Inner Station, he was shocked and disgusted by the sight of wasted human life and ruined supplies. The manager’s senseless cruelty and foolishness overwhelmed him with anger and disgust. He was anxious to see Kurtz, who was a fabulously successful ivory agent that was hated by the company manager.... Free Essays on Character Analysis Of Conrad's Heart Of Darkness Free Essays on Character Analysis Of Conrad's Heart Of Darkness Character Analysis of Heart of Darkness Heart of Darkness by Joseph Conrad is a very complex story about several journeys. Marlow, the narrator, tells of his physical journey into the Congo; but he also makes his own mental journey into the darkness within himself. This story is also about the struggle between white and black, which represents the struggle between good and evil. Towards the end of the story, the reader learns that white does not necessarily represent all good things, and black does not necessarily represent all evil things. In many ways, Marlow represents a traditional hero. He is honest, tough, a capable man, and an independent thinker. Yet there is also something inside of him that is not so heroic. The world has overpowered him in some way, and he is cynical, skeptical, and weary. Even as his journey into the Congo begins, he is searching for the true meaning of life and trying to figure out his place in the world. This conflict between his courageous side and his vulnerable side makes him a great mediator for this story. He has a way of identifying with all the people in the story in some way. He is an intellectual, yet he is also a working man. He is very eloquent and philosophical, yet he also has the skills to easily repair and pilot his boat. At times, work seems to be merely a concrete alternative to the pretentiousness and excuse making of those around him. He is also a balance between the figures of Kurtz and the manager. He is reasonable enough to let the reader identify with him, yet he is open minded enough to identify with both Kurtz and the manager in some way. When Marlow arrived at the Inner Station, he was shocked and disgusted by the sight of wasted human life and ruined supplies. The manager’s senseless cruelty and foolishness overwhelmed him with anger and disgust. He was anxious to see Kurtz, who was a fabulously successful ivory agent that was hated by the company manager....

Write about a contemporary song about small-town life and talk about Essay

Write about a contemporary song about small-town life and talk about it and relate it to Our town by Thornton Wilder - Essay Example In his song, Mellencamp brought forward a message that someone does not necessarily need to live in a city for him or her to experience a full life. According to him, living in the countryside was something of value that anyone should appreciate because that is where the family and close friends live (Mellencamp, 43-45). According to Franklin (254-255), the play ‘Our Town’ by Thornton Wilder is about the fictional American small town of Grocer’s Corner. The play explores the kind of lives for the people in small towns, where the normal life revolves around birth, marriage, and death. The theme in the play is quite similar to the lyrics of the song by Mellencamp as they both depict the graceful lives of people in the countryside. I agree with their views of small town life because it is our duty to maintain our originality and appreciate the simple and peaceful life in the countryside. It is something that those from the city should envy, as there is no anonymity in the countryside. Just as you know everyone, everyone knows you in the small town life. People should appreciate others and the little things they do as they are actually among the most important ones. The ‘Small Town’ song by Mellencamp, rhyme in terms of the subject matter with the play ‘Our Town’ by Thornton, as they both tell of the life experience in a small town setup. The play and the song give a positive outlook of a unique and admirable

V6 & V8 Car Engines Essay Example | Topics and Well Written Essays - 1000 words

V6 & V8 Car Engines - Essay Example The V6 engines are better than V8 engines because they are not as big as the V8 engines, are more fuel-efficient, can be produced in V8’s production line, and are more affordable for an average American. Fuel usage and reasonable speeds are the leading factors that an individual should consider before buying an engine. The V6 engines have been remodeled to include these properties. This is because, speed and fuel usage are the properties that the engine displays and uses when in use. Therefore, it is worth considering the fuel usage and speed displayed by V6 or V8 engines. Efficient and economical engine is worth buying than fuel guzzling engines. Understanding the speed and power of the engine is important for drivers especially when they are using the car. The 6-cylinder V6 turbo engine and the 8-cylinder V8 engines display different qualities and specification; thus, it is worth determining which of the two is best for the American car users (Gearhead). Initially, V8 engines were known to be more powerful than V6 engines because the later were known to be slow in speed, noisy and less powerful. However, the manufacturers became concerned about these defects and decided to correct them; a move that led to the 2014 manufacturing of the new V6. The GM manufacturers made the new 2014 V6 to operate under the modern technology within the car industry. Some of these technologies include the casting processes and full four cams phrasing to the ultra-fast with a torque-based engine. The V6 turbo engine is known for its low fuel usage, but has high car functioning speed. On the other hand, the V8 is a higher fuel consumer when functioning under the same features and technologies as V6. Therefore, the V6 engine model is more desirable and satisfying then V8 (Tori). It is also necessary noting that the V6 engines are economical for the American society. When analyzing the fuel usage

FINANCE STRATEGY- EXAM REVISION QUESTION Essay Example | Topics and Well Written Essays - 1000 words

FINANCE STRATEGY- EXAM REVISION QUESTION - Essay Example This means that the repayment of the principal exceeds one year. The following are types of long-term debt Bonds – negotiable instruments that can be bought and sold like common stock, usually at units of $1,000 which is called its face or par value. It has a specified interest rate called coupon rate. Interest payments are usually paid at the end of each interest period, while the principal is paid at maturity. Debentures – This is a bond the only collateral of which is â€Å"the full faith and credit† of the company. The loan is made only on the basis of the creditworthiness and credit rating of the debtor. Debentures are thus a form of unsecured credit and command a higher interest rate because of the higher risk. Mortgage Bonds – This is also a bond like the debenture, but it is secured by a specific collateral, usually a piece of real property. Mortgage bond lenders are thus secured lenders. Because of the security, interest rates are usually lower than debentures. Convertible Bonds – A type of debenture that may be converted to a share of stock at a later date. This special feature allows for a relatively lower interest rate, because of the lower risk of default (the lender may elect to convert to common stock) i. Stock – An instrument that signifies an ownership position (the stock holder owns a portion of the company). A stockholder is entitle to rights of ownership of a business, such as the right to receive a portion of the profits, and the right to vote for the company’s board of directors, or for certain issues in the governance of the company. i. Efficient market hypothesis – Theory of Eugene Fama formulated in the sixties. It states that the prices of stocks in the stock markets have taken all relevant information into consideration already – that is, prices discount all information – so that it is impossible to beat the market by trying to buy stocks at undervalued levels. Stock

Dream Job And Personal Quality English Language Essay

Dream Job And Personal Quality English Language Essay 1. a) What are the personal qualities that you should have to help you obtain the job of your dreams? To do that, identify the people around you who can help you acquire the information that you are seeking to gain a complete perspective. b) Prepare a list of question (minimum 8) that you would ask these people 2. Recall a conflict that you have been involved in recently a. Identify the primary source of the conflict described b. Do you think the other party would agree about the primary source of the conflict? Why or why not? c. Identify any secondary sources of the conflict d. How did each dimension affect the way the participant approached the conflict? 2.0 Intro to business communication Business communication is a process that a sender and receiver exchange information through a medium which will result a shared feedback. In the process of communicating, at first the sender has an idea need to inform another person. Secondly, the sender encodes the idea into a message so that the message can travels over channel which the channel is the medium; the message is travel by speaking up by the senders mouth. Then the receiver decodes the message by hearing the message by using the ears. After that, there will be a feedback travels back to the sender to decode, if the sender got any possible additional feedback, then it will transfer back to the receiver. The most common way that they communicate is by speaking, visual images, body language and writing. And the main goals of communicate is to change behavior, to get action, to get and give information, to ensure understanding and to persuade. In communication also have two types of communication which is internal and external communication, and inside the internal and external also got formal channels and informal channels. Each communication which also have their own network to communicate, there are four network to communicate. Chain network, circle network, star network and wheel network is the network of their information exchange. 3.0 Intro to dream job and personal quality In this world there are many jobs to choose to be, and each job has its own special and its personality. Also each job also needs its own personal quality to achieve the jobs personality. My dream job is to be a pilot; the major part of personal quality of my dream job is passionate and effective communication. It is because that personal quality will straightly affect the work performance, when working there is many personal qualities are needed. Personal qualities are similar to the skills while in the working place, it shows that how you do to enhance your working performance. While personal qualities are similar to skill set of working performance, it is also shows that your own personal characteristics individually. It is also an aspect of your character. 4.0 Personal qualities Personal qualities are the personality and attitude to meet against all of your work and life. There are also many types of personal qualities, the main thing to control the personal quality that is personality, like attitude, passionate and other. Different personality will also lead to a different type of personal quality changes. 4.0.1 Passionate Effective Communication The job of my dreams is to be a pilot. To be a pilot, I should also have the personal qualities to obtain the job qualification. So, what is the personal qualities should I have? To be a pilot, the first personal qualities I should have is the passionate, if I work this job, I must have to be passionate about the job, when I work cannot be so cool and not to communicate with other colleague. 4.0.2 Computer Literacy Technology Literacy Nowadays in 21st century, one of the personal qualities that most employers wanted is that, a person will have a computer and technical literacy. It is because nowadays almost all jobs now require an understanding, ranging from basic to advance of computer software, spreadsheets, e-mail, and internet navigation. Without the knowledge of computer literacy, then they will more on manpower to work. So as my dream job is to be a pilot, if I dont have the computer literacy, then the device and system in the plane will cannot be used. When the system of the plane may goes wrong, we also can solve it quickly. Speaking of which, problem-solving also another personal qualities a pilot should have. When a pilot in the air has met some problem, he must solve it quick and have a critical thinking to control the chaos and conquer the challenges. 4.0.3 Attitude Interpersonal Abilities As a pilot, attitude also is an important thing on personal qualities, without the attitude, they will think that youre bad. So when serving them, the attitude must be polite and low voice. Good attitude will evade conflict. Interpersonal abilities are also a personal quality by building relationship or management of the relationship to everyone, as a pilot interpersonal ability is cannot be less. When meet a moody customer, we also need to have a good attitude to them making a good relationship by having interpersonal ability to communicate with him. 4.0.4 Leadership Teamwork Teamwork is to cooperate with your colleague when is in flight, it is also consider to leadership when the flight got any problem, as a leader of the flight it must be control the crowd on the plane, so must have leadership that offer the stewardess to control the crowd to calm down. Everyone in the plane must be calm down, as a leader cannot be panic, so leader must keep steady and stay cool when any problems come. 4.0.5 Positive thinking Confidence Every job also needs these kinds of personal qualities, without it then your work cannot proceed. But as a pilot, these personal qualities cannot be less, if a pilot is having negative thought and lack of confidence, then his decision will be a failure to be done. It is because on a flight, there is many humans life in your hand. One failure will lead to a tragedy. To be positive thinking then will have the critical thinking as always, when danger comes. Nothing can block your way when in positive thinking. 4.0.6 Management Responsibility As a pilot, before flight departure must be well planned the course to flight in the air, without the management of the flight then the time to reach the place will cannot be accurate. If management is bad, the responsibility also will be very bad. As a pilot, must be responsible to the time management and everything. When things go wrong on the flight, the pilot will be responsible to everything. 4.1 Person who can give me information and complete perspective The people who can help me acquire this personal quality information are the friends or family that is experience in working as a pilot or stewardess. We also can ask the pilot or stewardess about the personal quality and their mentality when their work. By asking them how they maintain the personal quality and how to enhance. All that information is getting from my friends and pilot are only can do as a reference. The information that I get from my survey, it is also based on their experience to answer my question, their answer only support my question to achieve my complete perspective. 4.2 Questions would ask people for information 1. What personal quality should be acquired? _____________________________________________________________________ 2. How do you use the opportunities to help you achieve your dream job? _____________________________________________________________________ 3. When there are obstacles, how you solve it? _____________________________________________________________________ 4. How to improve the personal quality? _____________________________________________________________________ 5. Which personal quality is needed the most? _____________________________________________________________________ 6. When your dream job is needed more time, you will forfeit or continue? Why? _____________________________________________________________________ 7. When is your starting to brace up to chase your dream job? _____________________________________________________________________ 8. Which personal quality makes you doesnt give up? _____________________________________________________________________ 5.0 Conclusion Recommendation As my conclusion, no matter which job to be taken, all personal qualities are also needed to be used. So it is conclude that, all works are also need all of the personal qualities. Without those personal qualities, the work performance and working situation will also bad and will not be a successful person. Not every person in every situation also can do their job with their own personal quality, but they still can improve their personal quality. By improve their personal quality; they first can control their temper to improve their personal quality. It is because that, most of them cannot withstand their temper so that they will do something madness so that when their work, the personal quality of them will not be so perfect anymore. So when working, personal quality and skill set must be use, to improve on the working performance. While your work performance are good, so that when have a communication with colleague who are work with you will be very good. Also changing information will be very good for improve the result. 6.0 Intro of conflict that have been involved recently Conflict is an argument and disagreement which two or more parties are involving the threat of their needs, concerns or interests. Conflict will always appear especially at working place, it is because there are sure will be many arguments or disagreements. Conflict also have a few categories which is the topic or subject at hand, it is also the common conflict. It is means by when in the workplace, the scheduling or the budgeting problem. Secondly, is the process, when working no matter is in a group or solo, it will also shows that two or more parties will show their best to do, but only that are some problem on one of them maybe weak, and another will have stronger, so that conflict happens. Relational issues and ego are also one of the conflicts. There are many causes of conflict, misunderstanding, personality clashes, and competition for resources, authority issues, and lack of cooperation, difference over methods, low performance and the value or goal difference. These causes are making conflict in everywhere, no matter in what place, there are many conflict especially in working place. I have a conflict recently which is while I was in a club, I was an activity planner, which I was with four members inside them include me. I was having an idea, another one of us also having an idea, but our both opinion was different. And the president is buying my idea, not buying another partners idea. So that he doesnt cooperate with us and this is the conflict that we have it. 7.0 Findings Primary source is a topic which is under investigation with direct evidence. The detail of all conflict, information is getting right through interview. In my conflict, the primary source is that we are having different opinion. After that, my colleague will not cooperate with us, so that it will lead our mission will may not be accomplish. In the club, we have four activity planner, although all also have own idea. But all these years, we all also support on one idea, but this time another partner in the club dont cooperate just because of the president not buying his idea, so he doesnt want to be cooperative. Secondary source is a topic which is under investigation with the evidence is getting through another person. The detail and information are may not be true and not correctly, the content of the information may be wrong. In my conflict, the secondary source is that although my colleagues idea, the president doesnt buy it, then he will wanted to demolish my idea and plan. In the club, he is already not cooperating with us, but still there are rumors that he wants to demolish my idea and planning. While this is a secondary source, the news is getting from another person, so it may be true or false. As in the primary source, another party also agrees the primary source of the conflict; he is not cooperate and because of the president not buying his idea. And there are secondary source which is heard by another person, and the news is that he want to demolish my idea and destroy my plan. So he is agreeing that the primary source, it is because he is sure to not cooperate with my planning. 8.0 Approached to conflict While facing the conflict, there are several ways to react and each of the approach will have many different results. There are many ways to facing the conflict; Avoiding, accommodation, competition, collaboration and compromise is the way to facing the conflict. While these are the ways to solve the conflict, this is the negotiating method to solve the conflict. Except for this, there is more solution to solve the conflict; negotiating strategies are also one of the ways to solve the conflict. In negotiating strategies is using win-win strategies, win-lose strategies, lose-win strategies, lose-lose strategies. There are many ways to solve the conflict. There are method strategies, negotiating styles and negotiating method. And in my conflict, negotiating methods are good to solve the conflict. So that the method I choose to solve the conflict is negotiating method. 8.1 Negotiating Method Compromise By using the compromise method, each of the party need to sacrifices something that he or she is seeking to gain on agreement. After compromise, both parties are also willing to cooperate with each other, so that it will lead to a win-win solution. Collaboration By using the collaboration method, both of the parties are needed to commit to work together to resolve the conflicts between them. After resolve the problems, then making their own benefits or profits, it will lead to a win-win solution. Competition By using competition method, both parties will fight for each other for their own good. This method is fast and decisive action to resolve the conflict. But in the end, it will lead to a win-lose solution which the initial person who makes conflict will get the benefits. Accommodating By using accommodating method, it is giving a space between them, and maintains a harmony way to resolve the conflict. So the initial person who makes conflict will sacrifice own principle and making harmony. It will lead to lose-win solution. Withdrawal and Avoidance By using withdrawal and avoidance method, both parties also choose to let go the conflict, and by using this method, it will lead to lose-lose solution. While using withdrawal and avoidance method, most of the result if will need other person to investigate. 9.0 Conclusion of conflict management As my conclusion, this conflict can be solving by using many method, strategies and many more. For solving every conflict, the best solution to solve the conflict while using negotiating method is compromise or collaboration. It is because that these two methods will lead to win-win solution. Compromise is that both parties willing to sacrifices one of their aim, so that can cooperate to work together to obtain a good outcome and result. While compromise is both parties sacrifices something, collaboration is both of the parties work together but the gaining of the benefits is belong on their choice, after the cooperation, then will lead to win-win solution which both also get their benefits. 10.0 Conclusion Recommendation As for conclusion in business communication, it is normally use to communicate with people in all around the world. Communication is very important to everyone else, it is because that, communicate is everyones way to exchange their information and their thought. Communication are not only got speaking to communicate. Visual images, body language and writing are also the common way to communicate with people. And each of the communication methods also have different ideas and result of what detail and information you heard, you see or you get. It is depends on the people that how he or she absorb and get to know the information and detail about something. While both parties communicating, there are many common communications error sure will occur. For example, multitasking while listening from another, while someone is asking something, then ask one by one should be alright with the communication, but if ask something which the other parties doesnt have the chance to answer that question, then it will become a communication failure. Finishing other sentences, preparing our response before someone has completed speaking, filtering content or meaning based on the speaker, speaking for other. This is all the communications common error that will always occur. For recommendation, communicate slowly and with the voice of interesting waves, it is because no one likes to hear a voice which is the voice is high pitch or low pitch sound.

Crusaders against the Wrong Choices Essay -- Students Drunk Driving Or

Crusaders against the Wrong Choices Drinking and driving has been a growing problem in our country and will most likely get worse before it gets better. According to http://www.madd.org, 41% of all traffic accidents in the country are alcohol-related. In 2002, this added up to a grand total of 17,419 deaths caused by somebody getting behind the wheel of a car while under the influence of alcohol (MADD). Naturally, statistics such as these, if the were presented effectively, would probably make quite a large number of people want to do something about the unnecessary deaths across the country. That’s where SADD comes in. SADD is a national student organization. When it was first founded in 1981, it was called Students Against Driving Drunk. Since then, the organization has expanded its cause and has now changed its name to Students Against Destructive Decisions (SADD). According to the official website http://www.saddonline.com, the mission of this organization is â€Å"to provide students with the best prevention and intervention tools possible to deal with the issues of underage drinking, other drug use, impaired driving and other destructive decisions.† The organization’s original mission is to help students say â€Å"no† to drinking and driving. Today, that mission has grown to focus on all substance abuse rather than just drinking and driving. SADD has a national office that provides support for chapters across the country. A chapter is a branch of SADD that is typically centered in a school. However, there are also chapters in churches, youth groups, and community centers. Each chapter is basically its own separate organization that decides on its own activities and actions. Organizati... ...e facts and statistics that something should be done about the growing number of alcohol, drugs, and crime problems throughout our country. In summation, there are a number of well-run, carefully constructed websites that deal with the cause of prevention of drunk driving among other â€Å"destructive decisions.† As a collective group, they are very effective in delivering their message, in referring to each other, and in providing ways for people to get involved. Works Cited: Florida Peer Education Office. â€Å"Florida SADD.† 2003. Last Access 09 Oct 2003. SADD National. â€Å"Welcome to SADD.† 2003. Last Access 09 Oct 2003. Mothers Against Drunk Driving (MADD). â€Å"MADD- More than twenty years of making a difference.† October 2003. Last Access Last Access 09 Oct 2003.

River Out of Eden

Division among species Human beings often questions about the world such as how the world was created, and have doubts about religions even thought they believe in one. The theory of Darwinism, creates a new idea of how human beings were created, and how they came to the stage they are in right now. In the Richard Dawkins book, River out of Eden, introduces a idea of Digital River, where species creates many branches of many kind. In this book, Dawkins explains the digital river by using the illustration of speciation, explanation for the â€Å"long good bye†, and speciation rom the reptiles. To begin with, the digital river, term that humans created for the explanation of the speciation, describes the whole cycle of process that occur among the living creatures over time. In order for creatures in this world to survive, they need to adapt to the environment they are in. Dawkins states that â€Å"to be good at surviving, a gene must be good at working together with the other genes in the same species-the same river. To survive in the long run, a gene must be a good companion. †(5) Thus saying that among their own kinds, any certain kind of species has to be in good shape and needs the competitive attitude towards their kind. For example, when lions hunt zebras, they need strong leg muscles and swift movement in order to get the prey in one shot. Usually, in order to achieve this status, lions need to acquire good genes from their ancestors. If they do not have the skills to hunt, they will not be able to survive, resulting only the fastest and quickest lions to survive in the cycle. Dawkins also states the idea of the â€Å"long goodbye†, relates to the digital river. The â€Å"long ood bye† is a status when animals of similar kinds cannot have sexual intercourse anymore. The book states â€Å"nobody doubts that the most important ingredient is accidental geographical separation. For example, when lions and tiger mates, they still h ave a baby, people call in the liger. But ligers cannot mate within themselves because their genes are different in a great way. Tigers and lions may had a same ancestor, but by the geographical factors, divided in two ways. They have many similarities and style of living, but still they cannot create a new branch in the igital river. Lastly, Dawkins talks about the speciation of the reptiles. The book states â€Å"When the ancestors of all the modern mammals broke away from those that are not mammals, the event was no more momentous than any other speciation. †(9) like this, even though many people bring upon the idea of the Darwinism that reptiles turning into other mammals by the theory of evolution, this is no other different than the process of speciation such as geological part away, or natural selection. In Dawkins book, Digital River presents lot of information and thought about how pecies evolve in about to certain stage, and how they come upon to that certain degree . It is not a true fact, or a certain thing whether the evolutionary statement of Dawkins proves that species exists in certain stages, but because of the entry of the Darwinist thoughts, human beings think about the life one more time before they simplify the life, and also come up with psychological factors that deals with life. Works Cited Dawkins, Richard. â€Å"River out of Eden. † The Digital River. New York: Basic books, 1995: 1-29

The Governments Taking of Private Property

The Governments Taking of Private Property The Constitution of the United States is based primarily on the ideas of the 17th Century English philosopher John Locke. Locke thought that everyone had natural rights, which included life, liberty, and property. Locke stated the great and chief end, therefore, of mens uniting into commonwealths, and putting themselves under government, is the preservation of property (Locke/ McClaughry 3). He thought that if any of these rights were violated that the violator should make restitution. The Takings Clause in the Fifth Amendment of the Constitution states Nor shall private property be taken for public use, without just compensation. When the government needs a citizens private property to build roads or buildings, they compensate the person with money roughly equal to the value of that persons land. The problem of the government taking or restricting a citizens land arises with regulation of private property. John McClaughry defines regulatory taking as a governmental confiscation or destruction of economic rights by regulation, without the physical occupation which would trigger just compensation to the owner (McClaughry 7). The case of Lucas v. South Carolina Coastal Council is an example of regulatory taking. In the case of Lucas v. South Carolina Coastal Council, Lucas bought two adjacent lots on the coast of the Isle of Palms in South Carolina, only to have the land restricted by the state, which prevented his intended use of the lots. Lucas argued that the states restriction of the land constituted taking without just compensation. The South Carolina Court of Common Pleas agreed with Lucas and awarded him $1,232,387.50. The Supreme Court of South Carolina disagreed with the lower court, and saying that the restrictions were designed to prevent serious public harm so no compensation was ...

Beauty When the Other Dancer is the Self

Beauty When the Other Dancer is the Self Context of the Essay This essay focuses on an essay that was written by Alice Walker. The essay focuses on the early part of her life as a child, a teenager and a young adult. During this time, she comes across a lot of challenges that affect her self-esteem, behaviour and relationship with herself and other members of the society.Advertising We will write a custom essay sample on Beauty: When the Other Dancer is the Self specifically for you for only $16.05 $11/page Learn More As a result, her life changes drastically with the changes in her self-consciousness and the manner in which she deals with these encounters. The main aim of this essay therefore is to critically analyze the essay with the help of supporting evidences and apply the lessons learned on real life situation. Presentation With the help of her essay, Walker is able to write her own autobiography of her early years of life. She begins the essay by presenting her early years of life. The year is 1947 and she is two and a half years old. Her mother is busy preparing them for the county fair that her father only wants to take three of his eight children. This is because the car that he will use to take the children to the fair only has room for three. Therefore, the one who look best or impress their father will get the chance. It is therefore the work of Alices mother to prepare all the eight children for her husband to pick the three. As they line up, Alice says, â€Å"Take me DaddyI am the prettiest† (Walker 442). Being the last-born and the prettiest girl, Alice is chosen together with two other children. As she continues with her essay, Alice also states that she was a bright child in both academic and performing arts. In 1950, she is picked again to give the Easter speech. Unlike the other children who stammer or forget their lines, Alice is fluent and eloquent. She also dresses magnificently and looks beautiful. People therefore cannot help but comment that, â€Å"That girl is a little mess† (Walker 442). As she grows older, she gets to be a tomboy and dress on a cowboy outfit just like her brothers. The go to watch western films together and play cowboy games with his brothers. Here, they pretend as if they are cowboys who are hunting down Indian cattle rustlers. However, things took a different turn when Alice reached 8 years of age. First, her father buys his brothers BB guns. Since she is a girl, her father cannot buy a gun for her. She therefore had to stick with the bow and arrow. This reduces her ranks in their playing games from a cowboy to an Indian.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Her brothers now shoot at her since she is an outlaw. From the tone of her voice, it is evident that she is not happy with her new character in the games (Walker 443). This is as a result of gender equality where females h ave always been viewed as a weaker sex in the society. Alices fate then becomes worse when one of his brothers shoot him with his BB gun. She is shot on the eye and develops a serious injury. Her brothers come up with a lie to cover up the story of the real incident. However, her parents soon find out the truth and by the time that she is taken to the doctor (almost a week later), it is too late to save her eye. She had developed a glob of white scar tissue on the spot where she was shot by her brothers BB gun. In addition, the eye cannot see at all. She becomes even more terrified when she hears the doctor saying, â€Å"If one is blind, the other will likely become blind too† (Walker 443). The white globe and being blind on one eye seems to affect the character and self-esteem of Alice. All through her life, Alice had used her beauty to gain her happiness. It is due to the fact that she was pretty that she was chosen by her father to go to the fair. It is also due to her bea uty that she was the best student in class and recited the Easter Sunday speech at ease. Now that she only has one eye and a white globe, she cannot stare at people. She separates herself from her other siblings and children. This is because, whenever she wants to interact with them, they normally comment on her eye. This really hurts her feelings. To make the matters worse, they have to move into a new county. The school that she goes to was once a prison and had an electric chair; this affects her thoughts and gives her nightmares. She is however forced to go back to her old church school where other children still make fun of her. One of them calls her, â€Å"the one eyed bitch† (Walker 443). At school, she begins to perform poorly. It is only one teacher who understands her and treats her with respect. During this time, her mother becomes very ill and she is afraid that she might die. In addition, her cousin comes to visit but since she has a low self-esteem, she hides. D uring all this time, Alice keeps on asking her family members if she had changed. They always tell her that she has not changed (Walker 443).Advertising We will write a custom essay sample on Beauty: When the Other Dancer is the Self specifically for you for only $16.05 $11/page Learn More However, when she is 14 years old, the white globe is removed from her eye. She is therefore able to stare at people again. She becomes a bright student in class and manages to get the love of his dreams. Towards the end of her essay, it is evident that she is a successful woman in life. She is even able to see the beauty of the desert before she completely goes blind. Her main fear is that her daughter, Rebecca will recent her for her disability but to her surprise, she stares at her on night and tell her, â€Å"Mommy, there is a world in your eye† (Walker 443). At this point, she realises that she has been resenting herself for all the wrong reasons. She is howev er glad that her daughter is not embarrassed by her physical disability. Analysis and significance of the Essay This essay presents how a small factor occurrence can change the life of an individual. There are many people who have been living normal lives but as a result of an injury, sickness or accidents, their lives have changed and their dreams have been shattered. This comes about as a result of a change in their lifestyles, character, self-esteem and relationship with other individuals. Alices life changed once she got an injury on her eye. Her beauty, which was her advantage in life, was shattered. When she used to pray at night, she did not pray for sight but for beauty (Walker 443). This therefore shows how much she valued her beauty. The same theory applies to individuals who value a specific part of their life and lose it. A good example is Magic Johnson of the LA Lakers. He was diagnosed with the HIV virus at the peak of his career. As a result, he had a difficult time a ccepting this fact. This made him retire from professional basketball. However, when he accepted his status and publicly announced it, he gained public support. He came back to the game and was chosen as an All Star player in 1996. It is therefore essential to believe in yourself no matter what. Work Cited Walker, Alice. In Search of Our Mothers Gardens: Womanist Prose. Michigan: Harcourt Brace Jovanovich, 1983. Print

Business plan - It Shoes Business Plan Term Paper

Business plan - It Shoes Business Plan - Term Paper Example lthough companies like Rollasole and Afterheels are selling ballerina shoes through vending machines in countries like UK, USA and Australia but they their penetration in French market is low hence IT shoes has the opportunity to cater to the demands of an untouched market (Fleming, â€Å"Flat shoes in a flash! Vending machines that dispense ballet flats to stiletto-sore party girls take U.S. clubs by storm†). The business venture has the opportunity to consolidate business opportunities in the country due to absence of any market leader. Stable political environment of France has increased the business opportunity for both foreign companies who planning to invest in the country and domestic players who planning to diversify existing business portfolio. Market line (2012) has reported that, government of France has restricted foreign direct invest up to 1, 500, 000 Euros for foreign companies planning to expand business in territories such as Saint Pierre, Miquelon, Wallis and Futuna etc. Government has imposed high corporate tax on foreign players in order to protect interest of domestic players. There is no doubt that favorable government policy will protect IT shoes from competitive threat of foreign players. Conjoint effect of economic recession and sovereign debt crisis has decreased the GDP growth rate and purchasing power parity of people of France. French government is trying to compensate high level of external debt by increasing tax rate on people. Market line (2012) has reported that tax burden on people of France has increased by 20% to 30% within last few years. Increased tax burden has reduced amount of disposable income for French people, which has resulted in reduction in demand for retail merchandises. It is evident from the economic analysis of France, IT shoes should think about using competitive pricing in order to generate demand among customers. Market line (2012) has reported that almost 35% of population in France belongs to the age group

Implications of Implementing a company-wide business information Essay

Implications of Implementing a company-wide business information system (ERP) in Tesco - Essay Example This provides a platform for companies to manage their information and business data so that they can carry out their daily operations in the most effective way possible. Enterprise Resource Planning is a form of business information system which companies can make use of when they want to effectively manage all their operations (Abramowicz and Zurada, 2001). Enterprise Resource Planning (ERP) refers to the incorporation of modern technology in business management systems (Adam and Sammon, 2004). In this day and age, information technology plays a major role in how business processes are carried out and this has a direct impact on the ultimate performance of a company. In this respect, ERP is a combination of three business aspects: management practices, business objectives and information technology. ERP helps business entities that have a wide operations base to have adequate information to carry out their vast business functions and still be able to beat their competitors in the m arket (Abramowicz and Zurada, 2001). The implementation of an ERP system in Tesco would greatly enhance the company’s performance. Tesco is a U.K. based grocery and general retailer founded in 1919. The retailer is the world’s third largest with stores in 14 countries in Europe, Asia and North America. Tesco is the largest retail company in the UK where it commands a strong 30% market share. It was originally founded as a food and drinks retailing company, but it has since diversified its business to include electronics, telecoms, financial services, clothing, health, home, car, pet insurance, dental as well as retailing, and renting music, movies, software and internet services. With this wide array of operations, it is important for the company to have an ERP system that will make it easy for the company to share information with the aim of increasing profits and beating the competition (Schneider, 2010). This paper discusses the implications of implementing a compan y-wide business information system (ERP) in Tesco Plc. Some of the issues that will be discussed in detail include: the method of application of ERP in Tesco and the benefits of the system to Tesco’s core business. Issues such as critical success factors, supplier control, design and manufacture as well as information and data management as pertaining to ERP are part of what will be discussed. The paper also looks at some of the positive and negative aspects of implementing ERP in Tesco. The requirements and conditions that must be met to implement an ERP system in the company will also be discussed. For ERP to work in any environment, there have to be various Critical Success Factors (CSFs) to support it (Monk and Wagner, 2009). In Tesco’s case, there are various CSFs which can be utilized by the company in order to make business operations much easier. These CSFs which are relevant to Tesco’s current situation are: product diversification, proper management an d good employee relations and organized data management. The fact that Tesco has a wide array of products that it sells to its customers is a big plus for the company. The situation is likely to get even better with a fool-proof ERP system. The system will make it possible for the organization to keep track of the product circulation throughout its areas of operations. Since it has several products under its banner, having a reliable EPR system will enable the company to know when the how each of the

Critical literature review Assignment Example | Topics and Well Written Essays - 2000 words

Critical literature review - Assignment Example In contrast, some of the scholars have shown that performance management involves the scope for stereotyping and many other errors very frequently (Griffin and Moorhead, 2009). Therefore, it cannot be considered as a key constituent of organizational growth and development. In this paper, various aspects of performance appraisal will be critically analysed from the researchers’ point of view. Eminent researchers Melnyk, Bititci, Platts, Tobias and Andersen (2014) have identified the concept of performance management as a research paradox. According to them, though the system provides a critical and constructive assessment of employee functions in the organization, comparative assessment of employees in turn results in demotivation and deterioration of performance of some of the employees within the same organization. Therefore, performance management creates a paradoxical situation in the organization. Conversely, Armstrong and Taylor (2014) have shown that effective performance management enables the managers of an organization to review the performances of all individual employees and accordingly plan requirement for training and skill development, determine the performance gap and infuse visibility and accountability among the employees. Therefore, according to them, performance management tends to enhance organizational efficiency. Performance management can be explained through two contrasting theoretical perspectives such as Universalistic perspective and Contingency perspective. As defined by Hamid (2013) the universalistic approach establishes a direct relationship between management of human resource of an organization and performance of the employees. Hamid (2013) also stated that the universalistic approach of Human Resource Management (HRM) is based on the core idea of best practices of HRM. The approach is

Shrek Media Essay Example for Free

Shrek Media Essay Handsome princes and beautiful princess are things you expect to see in a fairytale. Shrek is a huge exception; it is not your average traditional fairytale. The things that make it unlike any other fairytale are its unique characters, the plot, language and music. Shrek includes plenty of familiar fairy tale faces popping up along the way and even more humour. In this essay I will be discussing how the makers of Shrek use presentational devices to reverse and represent the traditional fairytale. Firstly, the main character of this fairytale is an ogre, Shrek. Shrek, however, is not the usual ugly, smelly, cruel, threatening ogre. Although he may be ugly, and even a bit smelly he is kind, sensitive and has a heart of gold. He is simply misunderstood. The makers of Shrek manage to make Shrek sympathetic and easy to warm to. We see that Shrek is actually lonely and no one will give him a chance because he is ugly and they assume he is this horrendous creature. Another example is Princess Fiona. The usual fairytale princess is beautiful, sweet, kind and gentle. This princess is strong and feisty. Shes assertive and perfectly capable of fighting her own battles. Princesses hang around and wait to be saved, and then let things be done for them. Princess Fiona makes it clear that she is perfectly manageable. Lord Farquaad is another example. A conventional Prince/King is tall, handsome, heroic and kind. This is everything Lord Farquaad isnt, he is lacking in height, scheming and not at all heroic. These characters all go against what a traditional fairy tale would. This is one type of role reversal in the film. Shrek follows a the story of an large but friendly ogre who only wants to lead a peaceful life except he cant because his swamp has been filled with fairy tale creatures that have been banished to there by the short and cruel Lord Farquaad. In order to have all the creatures back where they belong, Shrek must rescue a beautiful young princess who shall become Farquaads bride; in order for him to own the whole kingdom. Shrek agrees to do so, and pairs up with Donkey, a witty mule who talks too much, to complete the quest. All goes well until Shrek begins to fall in love with Princess Fiona. The princess herself turns out to have many hidden talents and secrets. The narrative in itself tells us that this is different from an ordinary fairy tale but also things like exaggeration, incongruity and role reversal tell us this. In the opening scene Shrek is brushing his teeth, he smiles into the mirror and it cracks, he farts in the pond and a dead fish floats up, these are examples of exaggeration.. The language used is not suitable for fairytales, modern language is used and even though there are no rude words actually said, you know they were about to before an interruption. For instance in the opening scene where Shrek flushes the toilet at the same time that he says the word. Parodies make fun of another piece of art by mocking it. The parody is an imitation of the original, but exaggerating it, showing cliches which have been used, to make the original look ridiculous. The scene where Lord Farquaad has to pick which princess he would like to marry via selections put forth by a stolen Magic Mirror is a reference to Dating Game. In one scene, Fiona sings to the birds and accidentally kills one by singing in an extremely high-pitched tone. This is a parody of Disney princesses, who are often shown singing with woodland creatures such as birds. In Shreks swamp, when all the fairytale creatures are there, Papa Bear and Baby Bear are present, and later on we see that she has been turned into a rug. Throughout Shrek, the music is modern rock/pop. The songs used are to be easily recognised by most people. All these things help make Shrek unique, but the computer animations contribute towards the freedom of the cartoons. They are able to anything, therefore imagination and creativity is used well to take advantage of this. In the scene that Shrek, Fiona and Donkey bump into Robin Hood and his men in the woods role reversal is used. Instead of Shrek fighting off the merry men it is Fiona who does all the fighting single-handed. This is also exaggeration, as she takes on all of the men alone. Fiona jumps into the air and freezes in place; the camera hovers around her, giving her time to adjust her hair, before she finishes off two attackers in normal time. This is a reference to the movie The Matrix. This is also an example of incongruity. In this scene, Friar Tuck plays the accordion. When Robin Hood attempts to rescue Princess Fiona the background music changes to a fast jig. When Friar Tuck is knocked out the background music stops immediately. The camera looks down on the merry men from above where Fiona is stood, making them seem smaller and weaker. In conclusion, I think that the makers of Shrek used presentational devises well to reverse the traditional fairytale. Shrek is like the modern day fairytale. It is made unique because the usual stereotypes are reversed; the music is modern, as is the language. Although it is very different from other fairytales it still falls in the category and ends with the familiar happily ever after.

Nations Destroyed by Allah

Nations Destroyed by Allah Comparing past and present PREFACE: Allah has mentioned the stories of perished nations in Holy Quran And at some places He has mentioned to learn lesson from them and try to gain knowlege about their sins. Muslims now a days hardly recite Quran daily. My research will help them know about the deeds pf perished natinos and to stay away from those deeds. I didnt find any article or book comparing the perished nations and todays nation. All of the books which i have read only have discussed the stories of demolished nations. This topic is very important for the people now a days, specialy Muslims. All the people should get aware of Allah power. They should know what will be their end if they get themselves involve in the same actions by which previous nations have faced a fierced end. Not only by the sins they did, but we should abide by all the actions Allah and His prophet (s.a.w) mentioned not to do. By this topic Muslims will know that if they will not stop doing the bad activities and will be involved in these deeds, then they will be punished harshly. Past nations were involved in many wronge activities which were prohibited by Allah. Some of the nations were Nuhs (as) nation (was involved in worshiping false gods), Luts (as) nation (was involved in sodomy), people of Ad (were arrogant and boastful), Thamud (rejected warnings of Allah), Pharaoh (was involved in shirk and was a cruel ruler), people pf Madyan (were dishonest in doing business). Todays nation is also involved in same avtivities where as Allah has clearly mentioned the stories of previous nations and told to learn a lesson from them. Today people are involved in such activities like, seeking help from the dead people, having a wronge concept that visiting a shrine of good people and seek help from them, involve in adultery (even with homosexual), involve in doing shirk. INTRODUCTION: Allah has always sent His prophets in every age since the creation of this world to give humans the knowledge about Allah (their creator). Some people followed those instructions told by prophets and majority of them didnt followed. Some of them even not only denied to follow the right path but they also harmed prophets and the people who followed them. The messengers were generally accused slanderously of falsehood, magic, insanity and conceit and leaders of many peoples even sought to have them murdered. Allah gave those nations many chances to belief in truth, but they never did.And then allah perished them.The Muslims are, therefore, given a constant reminder not to follow the path of these nations.because no one can hide from Allah when His chastisement occurs. Allah reveals in Holy Quran: But how many generations before them did We destroy (for their sins) stronger in power than they? Then did they wander through the land: was there any place of escape (for them)? (Surah Qaf: 36) It is noteworthy that these characteristics belong as well as to the current civilisation, which has established an elaborate world-culture through todays technology and science, and has founded centralised states, huge cities, yet denies Allah, forgetting that all is made possible by His power. Most of the people are involved in the false activities and at some sort denies Allah. PAST: Nation of prophet Nuh (a.s): Prophet Nuh (a.s) was sent to teach people the lesson of tauheed and to tell them to worship only Allah. Prophet Nuh (a.s) preached Islam over 950 years of time period but only few follwed his message. Nuhs people were engaged in worshiping false god in the form of statues. Then Allah sent his prophet to bring them to the right path. Allah says: Indeed, We sent Nuh (Noah) to his people and he said: O my people! Worship Allah! You have no other God but Him. Certainly, I fear for you the torment of a Great Day! [Al-Araf 7: 59] For many generations Nuhs people had been worshipping statues that they called gods. They believed that these gods would bring them good, protect them from evil and provide all their needs. They gave their idols names such as Waddan, Suwaan, Yaghutha, Yaauga, and Nasran, (These idols represented, respectively, manly power; mutability, beauty; brute strength, swiftness, sharp sight, insight) according to the power they thought these gods possessed. Originally these were the names of good people who had lived among them. After their deaths, statues of them were erected to keep their memories alive. After sometime, however, people began to worship these statues. Later generations did not even know why they had been erected; they only knew their parents had prayed to them. That is how idol worshipping developed. Since they had no understanding of Allah the Almighty Who would punish them for their evil deeds, they became cruel and immoral. Prophet Nuh (a.s) warned them and invite them to worship only Allah, but they denied. They firstly denied prophethood of Nuh. As they said that he is also a man like us, he just want superiority on us thats why, he is doing this. Allah says: The leaders of his people said: Ah! we see thee evidently wandering (in mind). (Surat al-A‘raf: 60) The chiefs of the disbeliveers among his people said: We see you but a man like ourselves. (11:27 Quran) Prophet Nuh (a.s) warned his people about the punishment of Allah. Allah says: We sent Nuh to his People (with the Command): Do thou warn thy People before there comes to them a grievous Penalty. (Surah Nuh: 1) Nuh continued appealing to his people to believe in Allah hour after hour, day after day year after year. He admonished his people and called them to Allah day and night, in secret and openly. HE gave them examples, explained Allahs signs and illustrated Allahs ability in the formation of His creatures. But whenever he called them to Allah, they ran away from him. Whenever he urged them to ask Allah to forgive them, they put their fingers in their ears. But they didnt listened and Allah told Nuh to prepare a large boat and collect pairs of every specie and every believer to make them safe from the disaster.Prophet Nuh (a.s) was grief about his people that they will be punished. It was revealed to Nuh: None of thy people will believe except those who have believed already! So grieve no longer over their (evil) deeds. (Surah Hud: 36) The ship was constructed, and Nuh sat waiting Allahs command. Allah revealed to him that when water miraculously gushed forth from the oven at Nuhs house, that would be the sign of the start of the flood, and the sign for Nuh to act. The terrible day arrived when the oven at Nuhs house overflowed. Nuh hurried to open the ark and summon the believers. He also took with him a pair, male and female, of every type of animal, bird and insect. Seeing him taking these creatures to the ark, the people laughed loudly: Nuh must have gone out of his head! What is he going to do with the animals? Slowly the level of water increased and every non-believer died in the flood. Nuhs wife and his son who were non-believers didnt join him and were faced to death. Not a single non-believer was left alive. Then the order to stop the rain and to retreat the water was given and once again dry land was shown but flood had cleaned the non-believers from the land. Nation of prophet Lut (a.s): Prophet Lut (as) was sent as a messenger to one of prophet Ibrahims (as) neighbouring communities. These people, as the Quran tells us, practiced a perversion unknown to the world up till then, namely sodomy. When Lut (as) told them to give up this perversion and brought them Allahs warning, they denied him, refused his prophethood, and carried on with their perversion. In the end, these people were destroyed by a dreadful disaster. This city was filled with evil. Its residents waylaid, robbed and killed travelers. Another common evil among them was that men had sex with men instead of with women. This unnatural act later became known as sodomy (after the city of Sodom). It was practiced openly and unashamedly. It was at the height of these crimes and sins that Allah revealed to Prophet Lut (alai salam) that he should summon the people to give up their indecent behavior, but they were so deeply sunk in their immoral habits that they were deaf to Luts preaching. Swamped in their unnatural desires, they refused to listen, even when Lut warned them of Allahs punishment. Instead, they threatened to drive him out of the city if he kept on preaching. Allah says: And his people gave no answer but this: they said, Drive them out of your city: these are indeed men who want to be clean and pure! (Surat al-A‘raf: 80-82) Lut (as) called his people to an obvious truth and warned them explicitly, but his people did not heed any warnings whatsoever and continued to reject him and to deny the penalty of which he told them. Receiving the above answer from his people, Lut asked for the help of Allah: He said: O my Lord! help Thou me against people who do mischief! (Surat al-Ankaboot: 30) Upon Luts (as) prayer, Allah sent two angels in the form of men. These angels visited Ibrahim (as)before coming to Lut (as). Giving Ibrahim (as) the good news that his wife would give birth to an infant, the messengers explained the reason for their being sent: the insolent people of Lut (as) were to be destroyed. Angels came to Lut (a.s) as guest and stayed at his house. This news was spread in town by his wife who was non-believer and in some time the whole town was standing outside his home. They broke the door and came in. Angels said to Lut (a.s) that dont fear as we are angels and they cannot harm you. After listening that non-believers got feared and ran outside.The angels warned Prophet Lut (pbuh) to leave his house before sunrise, taking with him all his family except his wife. Allah had decreed that the city of Sodom should perish. AN earthquake rocked the town. IT was as if a mighty power had lifted the entire city and flung it down in one jolt. A storm of stones rained on the city. Everyone and everything was destroyed, including Luts wife.In the morning, his people were destroyed by the disaster of which Lut (as) had informed them in advance. Allah says: But the (mighty) Blast overtook them before morning, And We turned (the cities) upside down, and rained down on them brimstones hard as baked clay. Behold! in this are Signs for those who by tokens do understand. And the (cities were) right on the high-road. (Surat al-Hijr: 73-76) People of Ad: The people of Ad lived many years in the windswept hills of an area between Yemen and Oman. They were physically well built and renowned for their craftsmanship especially in the construction of tall buildings with lofty towers. They were outstanding among all the nations in power and wealth, which, unfortunately, made them arrogant and boastful. Their political power was held in the hand of unjust rulers, against whom no one dared to raise a voice. They were not ignorant of the existence of Allah, nor did they refuse to worship Him. What they did refuse was to worship Allah alone. They worshipped other gods, also, including idols. This is one sin Allah does not forgive. Allah wanted to guide and discipline these people so He sent a prophet from among them. This prophet was Hud (as), a noble man who handled this task with great resoluteness and tolerance. Hud (as) condemned idol worship and admonished his people. MY people, what is the benefit of these stones that you carve with your own hands and worship? In reality it is an insult to the intellect. There is only One Deity worthy of worship and that is Allah. Worship of Him and Him alone, is compulsory on you. In Quran: To the Ad People (We sent) Hud, one of their own brethren. He said: O my people! worship Allah! ye have no other god but Him. (Your other gods) ye do nothing but invent! Prophet Hud (as) told them He created you, He provides for you and He is the One Who will cause you to die. He gave you wonderful physiques and blessed you in many ways. So believe in Him and do not be blind to His favors, or the same fate that destroyed Noahs people will overtake you. Hud (as) warned them. With such reasoning Hud hoped to instill faith in them, but they refused to accept his message. His people asked him: Do you desire to be our master with your call? What payment do you want?.Hud (as) replied them that he did not want their money nor reward from them. Allah says: O my people! I ask of you no reward for this (Message). My reward is from none but Him Who created me: Will ye not then understand? Hud (as) tried to speak to them and to explain about Allahs blessings: how Allah the Almighty had made them Noahs successors, how He had given them strength and power, and how HE sent them rain to revive the soil.Huds (as) people looked about them and found they were the strongest on earth, so they become prouder and more obstinate. Thus they argued a lot with Hud (as). Hud (as) taught them everything a prophet teaches to his nation. But they used to ask silly questions. Hud (as) used to answer them gently but they never followed his message. Hud (as) warned them if they wont worship only Allah they will destroyed like Nuhs (as) nation. And they declared we will be safe by our gods. Hud (as) told them that these idols will be the reason of your destruction.There is no one who harms or benefits any one except Allah. The conflict between Hud (as) and his people continued. The years passed, and they became prouder and more obstinate, and more tyrannical and more defiant of their prophets message. Furthermore, they started to accuse Hud (as) of being a crazy lunatic. One day they told him: We now understand the secret of your madness you insulted our gods and they harmed you; that is why you have become insane. Almighty Allah repeated their words in the Quran: O my Hud! No evidence have you brought us, and we shall not leave our gods for your mere saying! And we are not believers in you. All that we say is that some of our gods (false deities) have seized you with evil (madness). (11:53-54 Quran) A drought spread throughout the land, for the sky no longer sent its rain. the sun scorched the desert sands, looking like a disk of fire which settled on peoples heads. The drought increased, the trees turned yellow, and plants died. A day came when they found the sky full of clouds. Huds (as) people were glad as they came out of their tents crying: A cloud, which will give us rain!.But the weather changed suddenly from burning dry and hot to stinging cold with wind that shook everything; trees, plants, tents, men and women. The wind increased day after day and night after night. Huds (as) people started to flee. They ran to their tents to hide but the gale became stronger, ripping their tents from their stakes. They hid under cloth covers but the gale became stronger and still and tore away the covers. It slashed clothing and skin. It penetrated the apertures of the body and destroyed it. It hardly touched anything before it was destroyed or killed, its core sucked out to decompose and rot. The storm raged for 8 days and 7 nights. Almighty Allah recounts: Then when they saw it as a dense cloud coming towards their valleys, they said: This is a cloud bringing us rain! Nay but it is that torment which you were asking to be hastened! a wind wherein is a painful torment! Destroying everything by the command of its Lord! (46:24-25 Quran) That violent gale did not stop until the entire region was reduced to ruins and its wicked people destroyed, swallowed by the sands of the desert. Only Hud (as) and his followers remained unharmed. They migrated to Hadramaut and lived there in peace, worshipping Allah, their true Lord. Thamud (samood): Prophet salih (as) was sent on people of thamud. People of thamud were also engaged in the same sins in which people of Ad were involved. Thamud rejected the warnings of Allah just as ‘Ad did and perished in consequence.Thamuds denial of the warnings coming to them is an incident which is itself a warning to people of all ages. Prophet Salih (as) was sent to Thamud to warn them. Salih (as) was a recognised person within the Thamud society. His people, who did not expect him to proclaim the religion of truth, were surprised by his calling on them to abandon their deviation. A small part of the community complied with Salihs (as) call, but most of them did not accept what he told. The leaders of the community in particular denied Salih (as) and took an antagonistic stand towards him. They tried to impede those who believed Salih (as) and tried to oppress them. They were enraged at Salih (as), because he called them to worship Allah. This rage was not specific only to Thamud; Thamud were repeating the mistake made by the people of Nuh (as) and by Ad who had lived before them. This is why the Quran refers to these three communities as follows: Has not the story reached you, (O people!), of those who (went) before you? of the people of Prophet Nuh, and Ad, and Thamud? And of those who (came) after them? None knows them but Allah. To them came messengers with Clear (Signs); but they put their hands up to their mouths, and said: We do deny (the mission) on which ye have been sent, and we are really in suspicious (disquieting) doubt as to that to which ye invite us. (Surah Ibrahim: 9) Despite the Prophet Salihs (as) warnings, the people continued in their ways on overcome by doubts. But still, there was a group who believed in the prophethood of Salih (as) and those were the ones who were saved along with Salih (as) when the great catastrophe came. The leaders of the community tried to oppress the group believing in Salih (as). Moreover, a certain group openly denied Salih (as). A group among those who rejected faith supposedly in the name of Allah made plans to kill Salih (as). Salehs people disbelieved and thought he was bewitched. Then they asked him to show them a sign from Allah that he was indeed a prophet. They pointed at a huge rock that was standing by itself, and proposed to him that he ask his God to create a she-camel out of it. They of course thought that it was a good way to dumbfound him and silence him. But Saleh, in turn, took a strong oath from them that if Allah provided them with this sign they would believe in him and follow him. He then fervently prayed to Allah to answer their request. The huge rock moved and split and from it came a wonderful she-camel, which was pregnant and soon to give birth. Allah provided the Thamud people this miracle which was also a test for them, to see if they obey His orders. In Quran: Saleh told them: O my people! This she-camel of Allah is a sign to you. Leave her to feed on Allahs earth, and inflict no harm on her, or a swift punishment will seize you! (Hud, 11:64) The she-camel and her young offspring lived among the Thamud people, she would drink from the water of the well for one day, and leave it to them the second day as Allah ordered: She has a right to drink (water), and you have a right to drink water, each on a day appointed, (Al-Shuara, 26:155). Allah ordered Prophet Saleh to tell his people of the camels rights, saying: And tell them that the water is to be shared between her and them. Each ones right to drink being established by turns, (Al-Qamar, 54:28). On the day the she-camel was to drink from the well, she would have enough milk for all the people of Thamud who would milk her and fill all their containers. She would graze in the valley and she was so huge that when she came near their sheep, they would flee and leave the way for her, and the cattle would not come near the well on the day she would drink from it. The Thamud people were very amazed and some of them believed and followed Prophet Saleh. It was clear that she was not a normal camel but was a miracle from Allah and a blessed animal. The disbelievers, however, were very much bothered by her for she was always reminding them of that oath They plotted to kill her and get rid of her, so that way they would use the well every day. There were nine men in the city who were known for their mischief and crimes, and hence they were trusted with the mission of killing the camel. After making sure that all the disbelievers were in agreement to kill the she-camel, the men went out secretly by night to the well when she came to drink water. They hit her and killed her, then ran to kill the child but he ran away and vanish in the mountain from where she-camel came. When saleh (as) heard of their horrible crime, Prophet Saleh (as) warned them saying: Enjoy yourselves in your homes for three days. This is a promise that will not be belied! (Hud, 11:65). This warning was an occasion for them to repent to Allah, but to the contrary, they not only disbelieved in the threat but also decided to kill Saleh as well. After three days Angel Gabriel (as) shaked the walls of their homes and when they came out of their homes, he made a loud sound by which they were caused to death.Except saleh (as) and his believers. The Pharaoh: The pharaoh who ruled Egypt was a tyrant who oppressed the descendants of Musa (as). He used every means to demean and disgrace them. They were kept in bondage and forced to work for him for small wages or nothing. Under this system the people obeyed and worshipped the pharaoh, and the ruling class carried out his orders, thereby authorizing his tyranny and crazy whims.The pharaoh wanted the people to obey him only, and to believe in the gods of his invention. Perhaps, during that time, there were many classes of people who did not believe in or practice polytheism; however, they kept this to themselves and outwardly did as they were expected to do, without revolting or revealing themselves to anyone.Pharaoh came to know that a child will be born who will be cause of his destruction and death. He gave command to kill all the male children among the children of israel. Ibn Abbas narrated: Pharaoh saw in his vision a fire, which came from Jerusalem and burned the houses of the Egyptians, and all Copts, and did not do harm to the children of Israel. When he woke up, he was horrified. He then gathered his priests and magicians and asked them about this vision. They said: This means a boy will be born of them and the Egyptian people will perish at his hands. That is why Pharaoh commanded that all male children of the children of Israel be killed. But that child was born. He was prophet Musa (as). Even he was cherished by pharaoh in his palace. But after the prophethood Musa (as) conveyed the message of Allah. Musa (as) and Harun (as) went to pharaoh in obedience to Allahs command and conveyed to him the message of the religion of truth. They asked him to stop tormenting the Children of Israel and let them go with Musa (as) and Harun (as). It was unacceptable to pharaoh that Musa (as), whom he had kept near him for years and who most probably was to have been his successor on the throne, stood up to him and talked to him in this manner. For that reason, Firawn accused him of ingratitude. In Quran: (Firawn) said: Did we not cherish thee as a child among us, and didst thou not stay in our midst many years of thy life? And thou didst a deed of thine which (thou knowest) thou didst, and thou art an ungrateful (wretch)! (Surat ash-Shuara: 18-19 Out of pride and greed for power, pharaoh did not listen to what Musa (as) said. He tried to make fun of him, attempted to prove his power, and denied him. At the same time, he aimed to portray Musa (as) and Harun (as) as anarchists and accuse them of being politically motivated. Finally, neither Pharaoh nor the leaders of the people within his close circle, except for the magicians, obeyed Musa (as) and Harun (as). They did not follow the religion of truth shown to them. Therefore Allah first of all sent some disasters to them. pharaoh and his close circle were so deeply engaged in their polytheism and their idolatry, that is the religion of their ancestors, that they never considered leaving it. Even the miracles of Musa (as) were not enough to make them move away from their superstitions. Moreover, they expressed this openly. They said: Whatever be the Signs thou bringest, to work therewith thy sorcery on us, we shall never believe in thee. (Surat al-A‘raf: 132) Because of their conduct, Allah sent them a number of disasters as separate miracles to make them taste the torment in this world, before the eternal torment of the next world. The first of these was drought and scarcity of crops. In relation to the subject, it is written in the Quran: We punished the people of Firawn with years (of droughts) and shortness of crops; that they might receive admonition. (Surat al-A‘raf: 130). However, instead of taking heed as they should have, they held all that had happened was because of ill fortune brought by Musa and the Children of Israel. They were overcome by such conviction because of their superstitions, disobedience and devotion to the religion of their ancestors and, as a result, they suffered great distress for years. Allah sent to them a series of disasters, and warned them. These disasters are described as follows in the Quran: So we sent (plagues) on them: Wholesale death, Locusts, Lice, Frogs, and Blood: Signs openly self-explained: but they were steeped in arrogance a people given to sin. (Surat al-A‘raf: 133) In pharaohs time, this kind of chain of disasters appears to have occurred. According to this scenario, when the Nile was contaminated, fish also died, and the Egyptians were deprived of an important source of nutrition. Without predator fish, the frogs could initially breed freely in both ponds and the Nile and thus overpopulate the river, eventually escaping the anoxic, toxic, and putrefying environment by migrating to land, hence dying on land and decomposing along with the fish. The Nile and adjacent lands thus became fouled, and the waters became dangerous to drink or to bathe in. Moreover, the extinction of frog species causes bugs such as locusts and lice to reproduce excessively. Finally, no matter how the disasters took place, and what effect they left, neither pharaoh, nor his people turned to Allah by paying heed, but they continued in their arrogance. Musa (as) set out from Egypt with the Children of Israel who obeyed him. However, pharaoh could not accept their departure without his permission. He and his soldiers followed them . By the time Musa (as) and the Children of Israel reached the shore, pharaoh and his soldiers had caught up with them. Some of the Children of Israel, who saw this, began to complain to Musa (as). This weakness of the community is also described in the Quran in the following verse: And when the two bodies saw each other, the people of Musa said: We are sure to be overtaken.' (Surat ash-Shuara: 61) Allah revealed to Musa (as) that he should strike the sea with his rod. Upon this, it divided, and each separate part became like the huge, firm mass of a mountain. (Surat ash-Shuara: 63). In ordinary circumstances, at the moment when pharaoh saw such a miracle, he should have understood that there was something extraordinary about the situation that he was seeing Divine intervention. The sea opened for the people whom pharaoh wanted to destroy. Moreover, there was no guarantee that the sea would not close back after they passed across. Still, he and his army followed the Children of Israel into the sea. Most probably, Pharaoh and his soldiers had lost their ability to think reasonably because of their insolence and spite, and were unable comprehend the miraculous nature of the situation. The Quran describes the last moments of pharaoh as follows: We took the Children of Israel across the sea: Firawn and his hosts followed them in insolence and spite. At length, when overwhelmed with the flood, he said: I believe that there is no god except Him Whom the Children of Israel believe in: I am of those who submit (to Allah in Islam). (Surah Yunus: 90) The People of Madyan: The people of Madyan were Arabs who lived in the country of Maan, part of which today is greater Syria. They were a greedy people who did not believe that Allah existed and who led wicked lives. They gave short measure, praised their goods beyond their worth, and hid their defects. They lied to their customers, thereby cheating them.They led a very happy and a prosperous life. Due to Allahs grace and endowments, they were very wealthy. But instead of thanking Allah for His bounties, they turned greedy and started cheating and betraying people in business. They used to cheat in weighing goods i.e. when they sold goods they weighed less whereas while buying they asked for more. Fraud and deceit were commonplace and the one who was more expert in this field was considered more intelligent and wise. Allah sent His Prophet Shoaib (as) armed with many miracles. Shuaib preached to them, begging them to be mindful of Allahs favors and warning them of the consequences of their evil ways, but they only mocked him. Shuaib remained calm as he reminded them of his kinship to them and that what he was doing was not for his personal gain. In Quran: And to Madyan (We sent) their brother Shoaib. He said, O my people! Serve Allah, you have no god other than Him. Clear proof has indeed come to you from your Lord. Therefore give full measure and weight. And do not diminish to men their things and do not make mischief in the land after its reform. This is better for you if you are believers. (Araaf: 85) Shoaib (as) prohibited the people from committing such contemptible deeds, and also reminded them about Allahs chastisement. But people mocked at him and said, You want us to worship as you worship? You expect us to leave the religion of our forefathers? You expect us to employ some other method in our trade? You want us to deal honestly and suffer losses? Never! Certainly we will never heed you! Since you have become old and also have children, we pardon you. Else we would certainly have stoned you to death! They seized the belongings of Shoaib (as) and his followers, then drove them out of the city. The Messenger turned to his Lord for help, and his plea was answered. Allah sent down on them scorching heat and they suffered terribly. On seeing a cloud gathering in the sky, they thought it would bring cool, refreshing rain, and rushed outside in the hope of enjoying the rainfall. Instead the cloud burst, hurling thunderbolts and fire. They heard a thunderous sound from above which caused the earth under their feet to tremble. The evil doers perished in this state of horror. PRESENT: Todays Muslims are the followers of the last prophet of Allah, Muhammad (s.a.w). He was sent as a seal of prophets. As Allah also declared that Muhammad (s.a.w) is the seals of prophets and after him no prophet will come. He (s.a.w) was the noblest man on earth ever. And no one will come better than him. We are his nation known as Muslims. Todays Muslims are proud to be Muslims. But should they really get proud of it? Todays Muslims are also involved in the activities the previous nations used to be involved in and they cam to no good end. They were perished by Allah. Muslims are involved in different sins like; stealing, killing, greed, not to be thankful to Allah, arrogant, mean, boastful, diminish, and the worst sin shirk. As it