The Marketing Strategy Of Nike - 1428 Words

Source: (Solomon, 2014) These areas are very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitors, yet the marketing strategy of Nike is such that consumers and buyers automatically believe that Nike happens to be the best in shoes (RamnathJk, 2015). It has motivated the buyers by getting deeper†¦show more content†¦Diversifying will also help in the process and it has been seen that consumers have appositive attitude for those enterprises which work towards better customer satisfaction, ensure high class service and quality of the products, give valu e to the money of the people and the amount spent by them, are fast in their transactions, have transparency in the marketing process and are reliable as far as after sale services are in question. Clients may capture the steadfastness of an operation just when they have effectively gained the item. That is, the point at which it has been conveyed. Toward the begin, this may not caution the crisis of the administrations gave as the approved individuals in the grocery store may see that the supply of items are sufficient for clients and accord less inclination to operations of the retail benefits. Constancy signifies being on time, in straightforward words, clients get their request on time (Luca and Suggs, 2010). As a general rule, despite the fact that this hypothesis sounds to be basic, on occasion it can bring about challenges in measuring it. Nike has also shown a balanced attitude towards the customers. Not only are their operations transparent and reliable but at the same time, they are reliable as well. They have specifically succeeded in maintaining a large customer base over the years, and all this is because of the attitude they

A Theoretical or Practical Perspective Which Sees...

| | |[Type the document title] | |[Type the document subtitle] | | | |Your Name | |[Pick the date]†¦show more content†¦Hence it can be derived that the role of technology not only influenced organisations but also affected political and social change, as well as the overall macro-economic effect. From the late 1950’s to the early 1970’s the former Soviet government came up with several blue-prints to develop an automated management system for the entire Soviet economy, which would be based on a nation-wide computer network. This network would be based upon the IBM 360 and a production line for the computer would be setup. Although this project never materialised, the large technology initiatives had significant social, economic and political implications (Heide, 2004). Starting from the 1st world war and throughout the second, organisations saw more and technology that could be put to practical use, like programmable calculators from the late 1930s and programmable computers in the late 1940s (Edwards, 1997). However it could be argued that the adoption of technology was subjective to the region the organisations were in. Many organisations were taking up advancements in technology; the technology was expensive and available to those organisations in the countries in which these inventions or advancements were made for e.g. England, France, Germany, former Soviet Union and the United States. In smaller countries like theShow MoreRelatedOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesprofession and the wider public sphere. Ever helpful to regulators, the senior civil service, and international agencies, Michael Bromwich is respected for the ways in which he can combine conceptual understandings with pragmatic insights. He has been sought out to provide that extra element of conceptual clarity for the most complex of practical accounting endeavours. No doubt such abilities reflect Michael’s early grounding in both the practice of accounting and its economic theorization, the former at

Negative Utilitarianism An Overview Free Essays

Most utilitarian theories deal with producing the greatest amount of good for the greatest number of people. Negative utilitarianism (NU) requires us to promote the least amount of evil or harm, or to prevent the greatest amount of suffering for the greatest number. Proponents like Karl Popper, Christoph Fehige and Clark Wolf argue that this is a more effective ethical formula, since, they contend, the greatest harms are more consequential than the greatest goods. We will write a custom essay sample on Negative Utilitarianism: An Overview or any similar topic only for you Order Now Karl Popper also referred to an epistemological argument: â€Å"It adds to clarity in the fields of ethics, if we formulate our demands negatively, i. e. if we demand the elimination of suffering rather than the promotion of happiness. †(Karl R. Popper,1945) Most forms of utilitarianism hold that we ought to do that which maximises the good and minimises the bad. There is some disagreement about what the good and the bad are– whether the good is people being happy and the bad is people being unhappy, or the good is people getting what they want and the bad is people not getting what they want, or whatever–but most utilitarians agree that whatever the good and the bad are, we ought to bring about as much of the former and as little of the latter as is possible. Negative utilitarians disagree. Negative utilitarians are concerned only with minimising the bad. They don’t think we ought to maximise the good and minimise the bad, and that when we must choose between the two we must weigh the difference that we can make to the one against the difference that we can make to the other; rather, negative utilitarians hold just that we ought to minimise the bad, that we ought to alleviate suffering as far as we are able to do so. Suppose that I have a choice to make: I can either make the happiest man in the world even happier than he already is, or I can alleviate some of the suffering of the unhappiest man in the world. Suppose further that the difference that I can make to the happy man is much greater than the difference that I can make to the unhappy man. Most utilitarians would say that in this case I ought to help the happy man. As I can make a greater difference to the life of the happy man than I can make to the life of the unhappy man, it is the happy man whom I should help. Negative utilitarians disagree. Negative utilitarians hold that it is more important to alleviate suffering than it is to promote pleasure, and that I should therefore always choose to alleviate suffering rather than promote pleasure when forced to choose between the two. In most supporters of moderate NU the preference to survive is stronger than the wish to be freed from suffering, so that they refuse the idea of a quick and painless destruction of life. Some of them believe that, in time, the worst cases of suffering is defeated and a world of minor suffering can be realized. The big problem with negative utilitarianism is that it appears to require the destruction of the world. The world contains much suffering, and the future, presumably, contains a great deal more suffering than the present. Each of us will suffer many calamaties in the course of our lives, before those lives finally end with the suffering of death. There is a way, however, to reduce this suffering: we could end it all now. With nuclear weapons technology, we have the capability to blow up the planet, making it uninhabitable. Doing so would cause us all to suffer death, but death is going to come to us all anyway, so causing everyone to die will not increase the suffering in the world. Causing us to die now, though, will decrease the suffering in the world; it will prevent us from suffering those calamaties that were going to plague us during the remainder of our lives. Destroying the planet, then, will reduce the suffering in the world. According to negative utilitarianism, then, it is what we ought to do. That, though, is surely absurd. Negative utilitarianism, therefore, is false. How to cite Negative Utilitarianism: An Overview, Papers

Marketing & Management Products and Services

Question: Discuss about theMarketing Management for Products and Services. Answer: Introduction Marketing is a term which not only constrained with the advertisement of products and services, but it also acts as a way of promoting to the potential customers and encourages them to buy it. Now marketing creates awareness and thus building an effective strategy helps to develop the product/services need all round the segment (Adeyinka-Ojo, Khoo-Lattimore Nair, 2014). Apple Inc. is considered as the most abiding innovation among the high technology products in the market. Products like Apples need to encircle so that they would create and rejuvenate the market to compete with their market position (Desbordes, 2012). Now these products are defined as per the item produced in response to the market necessity aroused out of the need and want through the tangible product or intangible service by the customers. Now about the marketing strategy of iPhone it is introduced and segmented as targeting, and its positioning. Being a multimedia smartphone designed and marketed by Apple Inc. and is categorized into four different models in iPhone, original iPhone, iPhone3g, iPhone 3gs and iPhone 4 (Rutkauskas et al., 2015). Apple iPhone 4 is considered as the latest and unique technology available in the US and Australian market. There are wealthy and young existing customers who are counted as more desperate customers to buy another Apple iPhone. As per the release market survey, it has been found that iPad and iPhone purchasers were from young people and those having a higher income. Also as per the result, only 15% iPad/iPhone users were above 56 years (Rutkauskas et al., 2015). This shows that iPad users are wealthier than the majority of mobile subscribers and earning double the 20% average of total mobile subscribers. People in the market still buy iPhone because of its durability, reliability, and stability. iPhone is very often over-rated by people out of their experience and thus is considered as a style statement in the society (Rutkauskas et al., 2015). They speak out of their experience and states that it conveys a much secured environment unlike that of an android. Many users even like it because of its better hardware and software integration, producing pleasing live photos, ease of use, updating the OS as per your desire, there is family sharing, and even works on Mac. Featuring Apple iPhone strategy, it is one of the brands representing a lifestyle, creativity, and desires. It provides to revive the liberty which comes with passion and hopes and gives the power to the user through its unbeatable technology (Wiedmann Hennigs, 2013). This product is released on a gigantic scale as a reputable and reliable retailer all over the world. Targeting various students, entrepreneurs, corporate-users, professionals and health care workers who need a mini computer device to store information and communicate or for people who want entertainment at instant. References Adeyinka-Ojo, S.F., Khoo-Lattimore, C. and Nair, V., 2014. A framework for rural tourism destination management and marketing organisations.Procedia-Social and Behavioral Sciences,144, pp.151-163. Desbordes, M., 2012.Marketing and football. Routledge. Rutkauskas, A.V., Lapinskaite-Vvohlfahrt, I. and Stasytyte, V., 2015. Marketing portfolio management in a spectrum of marketing assets interaction to maximize holders utility.Engineering Economics,22(5), pp.485-493. Wiedmann, K.P. and Hennigs, N., 2013. Luxury marketing.A challenge for theory and.