Marketing & Management Products and Services

Question: Discuss about theMarketing Management for Products and Services. Answer: Introduction Marketing is a term which not only constrained with the advertisement of products and services, but it also acts as a way of promoting to the potential customers and encourages them to buy it. Now marketing creates awareness and thus building an effective strategy helps to develop the product/services need all round the segment (Adeyinka-Ojo, Khoo-Lattimore Nair, 2014). Apple Inc. is considered as the most abiding innovation among the high technology products in the market. Products like Apples need to encircle so that they would create and rejuvenate the market to compete with their market position (Desbordes, 2012). Now these products are defined as per the item produced in response to the market necessity aroused out of the need and want through the tangible product or intangible service by the customers. Now about the marketing strategy of iPhone it is introduced and segmented as targeting, and its positioning. Being a multimedia smartphone designed and marketed by Apple Inc. and is categorized into four different models in iPhone, original iPhone, iPhone3g, iPhone 3gs and iPhone 4 (Rutkauskas et al., 2015). Apple iPhone 4 is considered as the latest and unique technology available in the US and Australian market. There are wealthy and young existing customers who are counted as more desperate customers to buy another Apple iPhone. As per the release market survey, it has been found that iPad and iPhone purchasers were from young people and those having a higher income. Also as per the result, only 15% iPad/iPhone users were above 56 years (Rutkauskas et al., 2015). This shows that iPad users are wealthier than the majority of mobile subscribers and earning double the 20% average of total mobile subscribers. People in the market still buy iPhone because of its durability, reliability, and stability. iPhone is very often over-rated by people out of their experience and thus is considered as a style statement in the society (Rutkauskas et al., 2015). They speak out of their experience and states that it conveys a much secured environment unlike that of an android. Many users even like it because of its better hardware and software integration, producing pleasing live photos, ease of use, updating the OS as per your desire, there is family sharing, and even works on Mac. Featuring Apple iPhone strategy, it is one of the brands representing a lifestyle, creativity, and desires. It provides to revive the liberty which comes with passion and hopes and gives the power to the user through its unbeatable technology (Wiedmann Hennigs, 2013). This product is released on a gigantic scale as a reputable and reliable retailer all over the world. Targeting various students, entrepreneurs, corporate-users, professionals and health care workers who need a mini computer device to store information and communicate or for people who want entertainment at instant. References Adeyinka-Ojo, S.F., Khoo-Lattimore, C. and Nair, V., 2014. A framework for rural tourism destination management and marketing organisations.Procedia-Social and Behavioral Sciences,144, pp.151-163. Desbordes, M., 2012.Marketing and football. Routledge. Rutkauskas, A.V., Lapinskaite-Vvohlfahrt, I. and Stasytyte, V., 2015. Marketing portfolio management in a spectrum of marketing assets interaction to maximize holders utility.Engineering Economics,22(5), pp.485-493. Wiedmann, K.P. and Hennigs, N., 2013. Luxury marketing.A challenge for theory and.